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Marketing is essential for any food or drink company, as you need to tell people about your products and why they should buy them. One way companies do this is through photos and videos on their websites, social media, ads, and more. However, managing all these visual assets can be challenging. That's where a digital asset management (DAM) system can help.
A DAM system is software that enables companies to store, organize, and share assets like photos, videos, logos, and other graphics in one central place, making it much easier for marketing teams to find the correct visuals when needed. It also helps control who has access to edit or use certain assets.
This post will explain how a DAM platform like ioMoVo’s can boost food and beverage marketing efforts. We'll cover how visuals are used, the challenges companies face now, and how a DAM system solves these problems. By the end, you'll understand how a DAM solution streamlines marketing and helps brands better promote their products.
Before diving into problems and solutions, it's helpful to first look at how visuals play a role in typical food and beverage marketing activities:
• Websites: Beautiful product photos draw people into company websites. Customers want to see exactly what they're buying.
• Social Media: Creative videos and photos generate engagement on platforms like Facebook, Instagram, and Pinterest. Visual content performs significantly better than text.
• Print Ads: Print ads in magazines, newspapers, or mailers still reach many consumers through eye-catching graphics and layouts.
• Packaging: From labels to cartons to bags, attractive packaging helps products stand out on crowded store shelves. It communicates quality and what's inside.
• Events and Promotions: Events like taste tests, brand rollouts, or seasonal campaigns need visuals to promote them through flyers, signs, and online event pages.
• Point of Sale Materials: Displays, posters, and store handouts catch people's attention when they're ready to buy.
As you can see, visuals fuel food and beverage marketing in many essential ways. However, creating and managing all these assets presents significant challenges for companies today.
Most food and drink brands now handle their visual marketing materials in silos across different teams and file locations. It causes frustrating problems, including:
• Disorganization: Files are saved randomly on local drives or in shared folders, making it hard to find exactly what you need quickly.
• Version Control Issues: When multiple groups edit the same files, outdated or incorrect versions can be used.
• Access Problems: The right people aren't always able to access assets when working remotely or with agencies/vendors.
• Collaboration Slowdowns: Sharing large image and video files is difficult without proper tools for review and approval workflows.
• Non-Compliance Risk: Brands can only ensure all visuals meet mandated regulations or brand standards with centralized policies.
• Missing Opportunities: Silos prevent cross-team awareness of existing materials, resulting in duplicated work and capped creativity.
• Wasted Resources: Thousands of dollars are spent every year replacing unusable assets or recreating what's already been done.
The disorganized ways marketing assets are currently managed present significant hassles that hurt efficiency, quality, and budget. A proper DAM solution is required to solve these issues.
A digital asset management system takes a very different approach that fixes all these issues that plague food and beverage brands:
• Centralized Storage: All visual assets are securely stored in one centralized cloud or on-premise system that anyone can access.
• Powerful Search: Sophisticated metadata and search tools find precisely what you need within seconds from anywhere.
• Version Control: Automatic versioning, check-in/check-out, and approval workflows maintain the correct, latest versions of files.
• Customizable Access: Granular security and permission settings tailor who can view/edit each asset type as needed.
• Review/Approval: Online proofing capabilities streamline review cycles between internal teams and external agencies.
• Automated Compliance: Brand and design standards can be codified and automatically checked to ensure regulatory and creative consistency.
• Usage Tracking: Detailed usage logs show which assets are popular and help optimize marketing ROI through insights.
• Workflow Tools: Project workflows, to-do lists, and comments facilitate seamless collaborate on asset-based projects.
• Scalable Infrastructure: Effortlessly handle immense volumes of asset types from photos to audio/video through expandable cloud architecture.
Simply put, a DAM transforms marketing asset management from a hindrance into a highly efficient, organized superpower for any brand. Let's look at specific examples.
DAM systems like ioMoVo aid food and beverage brands in a significant way by making it easy to magnify the impact of visual assets across different marketing channels. When creative assets are scattered in various places, it isn't easy to repurpose the same eye-catching images or videos for multiple purposes. With ioMoVo, all assets are stored in one centralized place, along with relevant metadata tags, enabling cross-channel discovery and usage that amplifies investments.
For example, that catchy television commercial featuring your newest product can also become social media posts, website banner ads, and packaging graphics with just a few clicks. Your packaging designs lend themselves well to new point-of-sale materials or seasonal promotion flyers.
Conference booth displays and email newsletter content are pulled from the same asset pool. These extra uses multiply the reach and lifespan of single marketing creations. You get two, three, or more uses out of one asset without re-creating work. This further stretches budgets and teams can focus on developing new, original materials over reproducing old ones in silos.
Another advantage that sets ioMoVo apart is its powerful reporting and analytics functionality. Gone are the days of generic gut feelings deciding strategy. With ioMoVo, marketing teams can access data-driven insights that guide smarter decisions. They can view in-depth metrics on assets, from the most downloaded, viewed, or utilized creative items to the ones collecting the most approvals, comments, or rejection reasons. Popular assets are easily identifiable for expanded usage or replication ideas.
Less popular assets can also be evaluated for improvement or retirement reasons. If a certain ad, label, or photo consistently underperforms, efforts and budgets may be better redirected. Statistics even indicate peak usage or view times to schedule refreshes. This objective performance data, aggregated from throughout the system, focuses on optimizing returns. Marketing becomes more scientific in increasing sales and stopping wasting efforts on what doesn't convert.
Whether you're a massive multinational brand or a small artisan producer, utilizing a digital asset management platform like ioMoVo offers huge marketing advantages over disorganized file-sharing methods. For example, a DAM system:
• Simplifies access to assets internally and from remote/partner locations
• Saves significant time previously spent searching and remaking materials
• Prevents duplicated work and maximizes existing creative investments
• Enforces version control and brand standards compliance
• Enables scalable handling of unlimited asset growth over time
• Provides data-driven insights into top-performing creative assets
• Streamlines collaboration within and beyond marketing teams
• Reduces budget waste from lost, outdated, or duplicated assets
A DAM platform is the clear solution if asset-heavy food and beverage marketing is holding your company back due to inefficient processes. It transforms scattered silos into an organized superpower that fuels effective multichannel campaigns.
With ioMoVo, your brand marketing teams can gain a centralized, streamlined digital asset management advantage. Contact us today to learn more about our industry-leading DAM platform and how it can maximize your return from every visual asset for boosted sales and reputation growth. Your marketing success starts with what's inside ioMoVo.
