DAM for Creatives: The One Tool for Improved Creative Workflow

Imagine a morning where everything seems to go haywire. Over the weekend, one of your colleagues emailed you with an updated logo for a client you just signed with. You're supposed to present it within an hour, but it's buried deep in your inbox, and you don't know where to look for it.

In the meantime, your colleague is working on a blog post for a client, which must be published in 30 minutes. The graphics and images are on a colleague's laptop, and he took the day off because he felt under the weather.

Most creative professionals have experienced a situation like this at some point in their careers. Managing a creative project can feel a bit like herding cats. Nothing is in order, everyone is working under their own deadlines, and there is no real harmony. There are a lot of messages flying across different platforms (not just text, but Slack, email, etc.) and there are often different versions of documents, logos, and graphics floating around.

Imagine a system that would allow you to access all your digital files at once. Software that allowed you to spend more time creating and less time organizing? You're in luck.

Say hello to ioMoVo, the only Modern Digital Asset Management (DAM), the literal lifesaver in an otherwise chaotic creative world.

What is a Modern Content and DAM System Exactly?

Digital asset management sounds slightly boring, and there are 1000s of traditional DAMs out there, but they are pretty useless if you have millions of files to organize. However, what's not boring is the possibility of falling behind your competitors and losing business if you don't organize and use all your digital assets, such as audio, video, graphics, and more.

The best way you can thrive in the creative space is with a cutting-edge digital asset management system. This gets us to the true definition of modern-day DAM software.

A modern digital asset management tool is essentially a system that allows you to keep important digital assets online so that you can quickly search, organize, manage, analyze, and share them with others, including customers and stakeholders. Consider it the final component of your creative puzzle.

In other words, no matter what you do, you won't be able to maximize the value of your digital assets until you use a DAM application.

Also read: Modern Cloud Storage is Here, Beyond Regular DAM: Let’s Be Friends

The Data Isn't Deceiving

Digital asset management is a huge deal, as seen by the statistics available.

According to Global Newswire, the DAM industry has been rapidly expanding in recent years. In fact, by 2024, it is predicted to have a $6.9 billion market share. This can only indicate one thing: you're not the only one who needs to keep track of and manage their digital assets in the cloud.

It's also worth mentioning that content creators are essential. Creatives have generated 90% of the world's entire data in just the last two years. The demand for content is increasing at a rapid pace that shows no signs of slowing down.

As a result, DAM solutions are helpful in easing bottlenecks while dealing with all the content and data. Speaking about the advantages of DAM software, there are four ways it may help your creative productivity.

4 Ways DAM Systems Help Creatives Do Their Work

1. One Source of Truth for Your Files

Ever been on a team where everyone kept files on multiple computers or different clouds?

Frustrating, right? Searching through a jumbled desktop, various clouds, and a variety of online storage services for just one document isn't easy. Worse, you have to watch your co-workers repeatedly choose the incorrect files.

Such problems can be eased by using a secure, centralized cloud-based storage service. A DAM system makes it much simpler to identify files using generated tags, filters, and other next-level search techniques by arranging files taxonomically.

2. Control Revision History

DAM systems allow you to upload a new version of a document or file whenever you make changes to it. That's right—the file number or name, as well as other information, is preserved. The file is also kept in all prior collections to which it was added. All of the file's links are still active. If you ask us, that's quite impressive.

What's the best part? You can always use the appended menu to go back to a previous version of the file.

3. Branding at its Finest

The underlying rule of branding is consistency. Across all mediums, a strong brand should constantly communicate in the same tone, voice, and style.

Fonts, layouts, logos, colors, and other elements of branding are used in the creative world. The problem is that, while most DAM systems claim to provide a consistent brand experience, they always fail at the first barrier. However, if you're fortunate enough to find a DAM technology that allows for bespoke portal branding, you'll undoubtedly reap the full advantages of a unified and consistent corporate identity.

4. Expiration Dates and Usage Rights Management

Assume you're an aspiring photographer. If you purchase a lot of stock photos (which can be quite expensive), take original photographs, or have other licensed digital assets in your collection, this feature could be useful to you. You can set up your DAM solution so that only selected users can access your files.

For example, you could make stock photography only accessible to internal users. Moreover, you can set, change, or manage expiration dates for individual creative assets. Depending on your DAM system, you may receive notifications when an asset is going to expire and will no longer be accessible to users. That's awesome, isn't it?

Want to explore more DAM advantages? Read our exclusive guide on Digital Asset Management for Small Businesses: Everything You Need to Know 

Don't Just Settle for any DAM Solution, Choose the Right One

As a creative, it's easy to be held back by the sheer volume of work you have to do each day. Thankfully, with the right DAM solution, you can streamline your creative workflow, stay organized, and achieve your productivity goals in no time. Use our DAM solution to dig less and create more. Try out ioMoVo DAM for free.