While scrolling your favorite social media feed the other day, you were probably captivated by videos playing silently in the background.
Tell us what was your reaction when you went to a website and a video started playing without warning? Especially if you were in a public area, you probably tried to pause, mute, or close the video as fast as possible.
Most viewers on social media and other media-heavy platforms like to watch videos without sound.
However, if you are developing a website or app, with a lot of user-generated video content, the consumer expectations for silent video can be challenging. Users who upload videos of recipes, art projects, educational content, animated videos, makeup tips, or travel recommendations rely on accompanying explanations to capture and maintain their attention.
What is the solution? Of course, subtitles. What’s even better? Closed captions that are created automatically!
ioMoVo, the leading provider of end-to-end image and video management, has released the AI Video Transcription and Captioning Add-on, so you can easily provide your users with automatically generated subtitles for videos.
Closed Captions and Subtitles Speak Louder Than Words
People have only a few seconds to pay attention to a video as they browse between posts or search results with many auto-play videos. Considering video makers can’t rely on sound, text captions are nearly a need to keep viewers interested and watching, and maybe even to make them want to click on the video and watch it (with sound or without).
Closed captioning and auto-generated subtitles are built using a sophisticated API, improving artificial intelligence algorithms to improve the quality of the video.
Subtitles or Closed Captions?
Subtitles and captions are typically used interchangeably and are often referred to as the same thing. However, there is a big distinction. Let’s have a look at what it is.
A subtitle is the precise wording of what’s being said in a video. It’s a transcript of your video’s speech. Narration, dialogue, and monologues are all included in the subtitles.
A caption can also refer to transcribed speech, but it can also apply to texts that explain the video’s context, such as background music, moods, and emotions. In other words, it not only tells you what someone says, but also how they say it.
Subtitles are used to translate the language of a video into another language.
Closed captions are written in the same language as the audio.
People can watch videos with subtitles even if they don’t speak the language. Many video owners see the benefit of adding subtitles to make their material available in many languages as global video platforms expand in popularity.
Captions are mostly used by those who are deaf or hard of hearing. This allows them to comprehend the conversation as well as the fine details of the events depicted in the video.
Why Add Subtitles and Closed Captions to Videos?
Here are three ways artificial intelligence is helping businesses get the most out of their video material.
1. Close Caption Your Video and Make it Accessible to People Who Are Deaf
People who are deaf or hard of hearing are limited largely to watching videos online with incorrect or missing captions. Hearing loss affects more than 5% of the global population or 360 million individuals.
Access is a fundamental human right. And appropriately captioning information is a little step toward inclusion that has a big impact on a large section of the population. If you’re unsure how to add captions to your videos, we’ve put up a helpful tutorial here that’s separated down each platform.
2. Improve Indexing For SEO
If you didn’t know, captions assist video material rank higher in search results. Spiders, often known as Googlebots, are Googlebots that index Google pages on a regular basis. Unfortunately, the little crawlers are unable to see or hear video. As a result, a large portion of the information is not indexed.
The good news? When you add closed captions and convert audio to text, Google gives your videos a double-tap, making them more searchable and helping you outrank your competitors. This is ideal if you want to rank first on Google’s first page. More Google love means more traffic to your site, which leads to visits to additional relevant content and destination pages. Get captioning if you’re ready to put your conversion game face on.
3. Easy Comprehension
Captioning content is a valuable tool for non-native English speakers who want to improve their language abilities. Learners can acquire an ear for more subtle elements of the English language, such as idioms and slang phrases, by watching videos with subtitles over the spoken audio of native speakers.
One out of every five people in the United States speaks a foreign language at home. You are assisting millions of people in learning vocabulary, spelling, pronunciation, grammar, and other language aspects by providing closed captions.
4. Improves Average Watch Time
You know how powerful, and engaging, multiple sensations can be if you’ve ever taken notes during a lecture or class in the hopes of recalling the information afterwards. Your audience will be significantly more likely to remember your stuff if it is reinforced with both audio and text, since they are assaulted with information from all angles online.
The decision by Facebook to autoplay videos without sound emphasizes the significance of text to complement audio. Captions not only hold your audience’s attention and help them remember your brand, but they also help you stay top-of-mind.
Do you need to add closed captioning to your videos?
How To Automatically Add Subtitles to Video? ioMoVo’s AI Engine Fills the Gap!
Subtitles are an important step in increasing video views and interaction. The AI Engine from ioMoVo addresses this need.
The AI Engine at ioMoVo is designed to assist thought leaders, coaches, consultants, and marketers in creating professional video clips in under five minutes. It also includes a machine-learning-driven subtitle generator.
Here’s a step-by-step guide on adding subtitles to your videos using the ioMoVo AI Engine.
Step 1. Record or Upload a Video
If you don’t already have an ioMoVo account, you may create one for free. To access your ioMoVo Video Dashboard, simply complete the SignUp procedure or log in.
The first step is to add your video to the application. When it comes to uploading a video clip from your computer, you have 3 ways.
- Record yourself via webcam directly from app
- Select a file from your computer
- Import video from any cloud drive
For example, to import your video file from your computer, simply click Upload from Computer. Then locate and select the video file from your computer and click Open.
Step 2. Click Burn Caption Button, Select the Language and Send for Captioning
One of the most important features of ioMoVo is that it allows for transcription in a variety of languages. So, when you’ve uploaded your video, you’ll receive a popup asking you to choose your video’s language.
You may either start typing in the language you want to search for or use the drop-down menu to find it.
Click send once you’ve verified your language. The rendering of your video will begin automatically.
Step 3. Download or Publish Your Video
Happy with your subtitles? Now, you either download or publish your video. That’s all. Simply hover your cursor over the clip you wish to download and click the Download button. You may then save it to your computer/phone from there.
Click the three-dotted lines at the bottom of the video to share it on social media. Then go to Share and pick your favorite social media platform.
Want to learn more about ioMoVo’s DAM and its capabilities?
You’re up against a lot of other videos for eyes as consumers watch more videos in their everyday lives. And you’ll need any edge you can gain over your rivals, no matter how great or tiny. As a result, including subtitles in your videos is now a must.
There’s no need to ignore this step because ioMoVo makes it so simple. You may increase accessibility and performance of your video content by putting subtitles into each and every video you release to the public.
So, let’s get started. With ioMoVo, you can now automate subtitles and increase the marketing potential of your videos. It is completely free to create your account.