Digital Asset Management in Life Sciences: Solving Content Challenges

Published : Friday, June 24th, 2022.

With such a highly regulated and scrutinized industry, product launches are complex and lengthy processes involving industry codes and local regulations. Consequently, in order to be competitive, life sciences organizations must execute their marketing campaigns flawlessly from the beginning and distribute them without delay to the market.

One false claim, one wrong image, and off-label marketing can severely damage a company’s credibility and reputation.

That being said, digital content in life science organizations is becoming increasingly complex. Additionally, traditional asset storage and management systems can no longer fully meet the demanding publishing and production needs of today’s market.

So, how can life science organizations evolve to meet the increasing demand for speed, quality, and accuracy in their content, while enhancing their customer engagement? The solution to this problem lies in deploying the right Digital Asset Management for life science, one that can synchronize asset outputs and address the needs of demanding production and publishing teams.

What are the Key content challenges for life sciences marketing?

How can DAM Digital Asset Management solve the unique challenges of life sciences around content creation and distribution?

A life sciences organization faces unique marketing challenges that are different than those in any other industry. Life science marketers are focused on delivering an optimal customer experience – one that’s built around consistent messaging and ready-to-use information, delivered at the right time. Whether the challenge is to segment content using multiple levels of approval, customize workflow rules, ensure compliance, improve library hygiene, or automate workflow, there are several issues that must be resolved. All this is done while navigating the challenges with cost pressure, as well as addressing cross-functional collaboration issues. As a result, it is essential that existing digital assets are managed seamlessly throughout the content lifecycle.

DAM provides an enterprise-wide comprehensive content management hub

DAM systems offer a single location for managing all the digital material and assets, as opposed to storing digital assets across various servers, shared drives, and other dispersed locations. Organizations can categorize assets and see gaps immediately in just one single interface.

It is easier to spot redundancies such as format, topic, brand consistency, and messaging in general. It also allows teams and geographies to reuse and repurpose content. This ensures efficiency, reduces cross-functional efforts, and speeds up the content creation-to-distribution process.

A key objective is producing material that is high quality, optimized, and suitable for target customers

The vast majority of life science firms lack an effective framework for true centralized management of significant amounts of digital assets. As such, they miss out on efficiency benefits and get very low returns on their infrastructure expenditures for content generation, storage, use, and delivery. These firms may streamline the whole content supply chain and its distribution across several countries and brands by using a centralized modern DAM system.

DAM generates the following efficiencies from content generation, distribution, reuse, and storage:

    • Users may manage how assets are viewed, arranged, and accessible in a centralized repository.
    • Cross-functional teams are empowered by the integrated workflow and centralized access to find, arrange, share, or reuse the assets needed for content creation.
    • Auto-tagging makes digital asset storage and retrieval quicker and more effective (metadata management across brands and functions)

ioMoVo DAM empowers cross functional teams through distinct features

Life Science Digital asset management solution

1. Centralized storage

While managing communications across regions and brands, life science marketers frequently waste time and money recreating outdated or lost assets. Using DAM, businesses manage, store, and control every digital file in their content ecosystem. A modern DAM also solves content issues including publishing of out-of-date, off-brand, or unlicensed creative assets by providing secure, permissions-based access to digital material and digital rights management controls.

2. Enable global to regional marketing

When developing marketing assets like brochures, email correspondence, and websites for the life sciences industry, marketers must operate within regional and local regulatory compliance frameworks. DAM offers geographic tagging and auto-approval regulatory processes within which collateral may be developed, enabling life science content to be leveraged and swiftly create customized marketing materials for dynamic regional initiatives.

3. Quicker go-to-market

DAM facilitates the creation of tags or filters for various content components to uniformly create assets across all products and distribution channels. For instance, photos, logos, banners, and important marketing messages are all differentiated parts that may be disassembled and reassembled for quick asset creation. Using these part components, graphic content and design teams may collaborate on assets across a variety of media formats with ease.

4. Content as metadata

By integrating with digital publishing and distribution channels, DAM allows asset retrieval and immediate marketing activation. Brands may use this to publish a campaign asset that has been authorized to a content management system or social media pages. Therefore, efficiencies are gained by cutting back on both operating expenses and the time it takes for marketing launches.

5. Asset reusability

DAM makes it possible to create high quality assets quickly, especially when rendering and repurposing them. Different formats can be taken out of old assets and converted into newer formats simply via transcoding.

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Despite traditional DAMs promoting efficiency, the future of these systems lies in intelligent extensions.

Organizations in the life sciences today see DAM as a facilitator for financial savings and operational effectiveness. But integrating them with cutting-edge technology like artificial intelligence (AI) and machine learning (ML) is where tomorrow is. This significantly enhances internal storage procedures and asset management results like distribution and reuse.

Numerous advantages of intelligent DAM in the life sciences include:

    • Speech-to-text conversion for analyzing audio and video files and generating tags
    • Facial recognition for assisting in the curation and classification of cultural and regional images, allowing for the quick and easy creation of local marketing materials
    • Automatic asset tagging to produce more metadata to enhance search results and make reuse easier

Modern AI-powered DAMs provide control and visibility into all digital asset repositories. They eliminate hours of manual work spent on tagging, organizing, distributing, and editing media content. Advancements in computer vision and natural language processing also make AI-driven DAM systems more powerful and reliable, enabling the automation of more asset management tasks.

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DAM helps life science companies realistically achieve customer-focus and customer experience goals

The main goal of content strategies is to enable relevant and tailored messages along with enhancing consumer interactions by adding an intelligent and automated layer. DAM fundamentally supports this approach by promptly delivering pertinent material to clients.

Life science firms may streamline operations and save time by using intelligent content and a strong DAM architecture. Together, healthcare professionals and patients gain from interesting information that gives them a tailored experience and aids in decision-making, fostering brand loyalty and significant client engagement across all touchpoints. So, what are you waiting for? Try ioMoVo for free today and empower your cross-functional teams.

To know more, book a demo call with us.

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