Cloud-based technology has led to an explosion in file storage solutions for businesses. Historically, it was easy to choose the right software for your needs. However, today there are literally hundreds of options available with various features and price points, making it nearly impossible to decide which is right.
Modern digital asset management and Dropbox are two examples that have seen a recent increase in popularity. But what sets Dropbox apart from modern DAMs? What are its limitations, and how does it work?
Most importantly, which option is right for you? Here, we will take a deeper dive into each in hopes of providing greater clarity for your decision.
What is Digital Asset Management?
DAM systems, such as ioMoVo, store and organize valuable files in a way that co-workers can find and use them without your help. You can make your files searchable within your organization when you add metadata to them, which is descriptive information about the file itself. By tagging assets, you can easily find, share, and reuse them when you need them, and you can automate the mundane tasks of organizing and marking them with custom workflows.
What is Dropbox?
One of the most widely used online file-sharing services is Dropbox. It offers a web-based library that allows users to save, arrange, and exchange digital assets including PDFs, Word documents, photos, and videos. Dropbox has a free version with limited capacity, and also offers improved, paid options that expand storage limits and features.
What is the Difference Between Digital Asset Management and Dropbox?
In this case, the answer to this question is actually in the name itself. Dropbox is a file-sharing service, but it only offers a few alternatives for managing assets. Cloud-based DAM, on the other hand, is much more comprehensive and has far more capabilities.
The DAM software is focused on everything that relates to asset management; one aspect of that is cloud-based storage, but there is also so much more.
For example, consider Dropbox to be the modern-day file cabinet. It contains files and folders that can be moved around and shared with others. DAM is your whole office setup and organization, including those filing cabinets, the group that labels, categorizes, and locates those files, as well as the team that may use those files for a variety of functions.
A DAM serves as a central repository for all digital material, whereas each folder and file in Dropbox belongs to the user. This implies that material generated by a user is still available in the DAM even if the user leaves the organization without transferring his or her files to another person. Additionally, it implies that anybody may locate the materials they need even if they were first submitted by a member of a different team.
With ioMoVo DAM, you can manually add metadata to your file so that you and your colleagues can find it without knowing its precise name. Even better, using AI you can enable ioMoVo to automatically generate this metadata so that all files can be easily discovered with natural language search. Dropbox also offers search capabilities, but it does not offer advanced metadata systems. For example, you might tag a photo of a forest with “nature” so that when you want to discover it later, you can just type in the words that come to mind and ioMoVo will show you the results. With Dropbox, if you don’t know which tags to search for, it might be a little cumbersome to find the right files.
3. File Support
A DAM system caters to a wide variety of file types and may be customized and adjusted to the way your business operates. In contrast, Dropbox is primarily limited to supporting common image formats and is plug-and-play, with limited customization options.
A DAM system allows the creation of externally accessible public archives. Anyone can access files in this way. Instead of being a public exhibition, Dropbox is a platform for sharing and cooperation. Additionally, it offers features that let you exchange files outside, but you can’t choose how they will be displayed.
5. Visual Content
Dropbox takes a neutral approach to all file types, whereas the ioMoVo DAM includes enhanced features that focus on visual material. While ioMoVo allows you to save Word documents and PowerPoint presentations, it also gives you access to a wide range of tools that are intended to help you better manage media assets like pictures and videos. For example, you can tag your files with keywords to make it simple for you to locate all images of a particular individual. And if using the AI facial recognition, the algorithm will learn from your tagging and apply it to future images of that individual automatically. Alternately, you may create lists of pre-defined crop sizes that will allow you and your colleagues to download photographs with the appropriate proportions in a matter of seconds.
Want to learn more about ioMoVo’s DAM and its capabilities?
DAM Vs. Dropbox: Feature Comparison
|Organize documents and folders||✔||✔|
|Back up and sync files||✔||✔|
|Collaborate with guests||✔||✔|
|Share and publish||✔||✔|
|Integration with apps||✔||✔|
|Meta Tags and Descriptions||✔||✘|
|AI Extract – Product Categorization, and Tags||✔||✘|
|Convert File Formats||✔||✘|
|AI Recognition – Facial, Emotion, Content, Speech||✔||✘|
|Auto Captioning and Subtitles||✔||✘|
|Natural Language Processor||✔||✘|
|Built-in meta editor||✔||✘|
|Built-in captioning editor||✔||✘|
|Built-in transcription editor||✔||✘|
When To Choose Dropbox?
1. When you are a small organization and need easy sharing
To make sharing files straightforward and simple, Dropbox generates shareable links. Users have the option to encrypt shared links with a password and to grant the receiver permission to alter or view the file when establishing the link.
2. When you need enhanced search
Dropbox has sophisticated sorting and file type filtering search features.
3. When you need effortless syncing
On the browser, Dropbox has a sync folder that connects to the cloud. Users may choose which folders to sync to their hard drive and which to solely sync to the cloud using the selective sync capabilities it offers.
When To Choose Digital Asset Management Software?
1. When you have a large number of assets
A DAM may handle and store large quantities and sizes of digital files when you have a lot of assets. IoMoVo has more than 500GB of irreplaceable digital assets in our DAM, compared to the 80GB in a Dropbox account.
2. When you want to be able to find the right asset when you need it
You may search for files in Dropbox using the file name, creation date, and a few more criteria. Metadata, a component that gives any DAM tool its power, is absent from Dropbox. The file’s descriptive metadata is provided by a digital asset management system in the form of keywords and tags, descriptions, usage rights, expiration, as well as technical and even geographic information. Therefore, it could be difficult to identify specific assets in Dropbox unless they are mentioned in the file name.
3. When you want to convert file types on the spot
The majority of file formats can be stored in DAMs and Dropbox, and you can preview most popular file types (thumbnail previews in a DAM). The ability to change a file to a more practical format upon download is where digital asset management software excels. For instance, change the MP4 file to Audio or MP4 to WAV and many more while downloading.
4. When you need to collaborate with inside and outside teams
Dropbox provides several useful internal team communication features, and a DAM may be used to collaborate with both internal and external teams. Most files, including videos, have features like commenting, annotating, and mention. We can regulate who has access to what assets using a digital asset management solution’s permissions and user controls.
5. When you need to share files easily
Dropbox makes it simple to transfer your files using links, provided that the contents are not too large. DAMs, on the other hand, are intended for distribution and redistribution. For simple sharing of certain collections, folders, groups, or files, there are no transfer restrictions, zip files, or private/public sharing choices. One of my favorite DAM features is a Brand Portal, an aesthetically pleasing portal into a segment of our library that contains material that has been approved for a certain demographic of content consumers.
Dropbox is a good cloud storage option that functions as a virtual “box” that you can “drop” items into. However, with the current exponential growth of digital content production, even small teams may be dealing with tens of thousands or even more pieces of content. If this is the case, you may want to begin planning how to organize your material more effectively to prevent future issues with the use of DAM.
Reach out to us for a brief conversation if you’d like to learn more about how Digital Asset Management (DAM) software may help you manage your content.