Whether you’re an online or brick-and-mortar jewelry business, you know that the future is digital. Fashion ranks among the top online shopping categories in the world and, unsurprisingly, online jewelry sales are on the rise. Even if your business doesn’t move online, your day-to-day operations are likely becoming more and more digital – you have design photographs to store and share, customer information to collect, and financial records to keep secure.
What that means is you have digital assets to manage. Digital assets are all the photo and video footage of your items, as well as all the content related to them (sales pages, how-to videos, descriptions, etc.). Managing assets means taking on the time-consuming tasks of labeling images, sorting files in folders, finding a way to keep records secure, and creating a system that your whole team can use, understand, and implement.
You could do all this work manually—or you could let a digital asset management software do it for you. DAM offers one place to store all your files, built-in security and monitoring to keep your files safe and track who accesses them, smart artificial intelligence tools to help you label, search for, and find your assets, and more. In short, if you’re a jeweler, DAM can be your organized best friend.
If you haven’t heard of digital asset management before, trying to imagine how digital asset management for jewelry makers can be a valuable investment for your company can be challenging. In this guide, we’ll talk to you about your digital assets and how DAM can help you manage them.
What is a Digital Asset?
Even if you’re a brick-and-mortar business, you have digital assets. Every company does! A digital asset is any file that can be used in digital marketing or advertising, as well as the information you gather and store while running your business every day. Digital assets include images, videos, PDFs, and other types of digital documents. As jeweler, that means your digital assets can range from design sketches to customer paperwork.
Like any fashion industry, jewelry makers need to ensure their digital assets are secure, since your assets can include sensitive customer information such as credit card numbers and addresses. In addition, jewelry designs are often copyrighted or trademarked, so it’s important to have systems in place to protect them from unauthorized use.
As your company grows digitally, the number of assets you need to use, store, and manage grows. Pretty soon, you can find that your assets are difficult to organize and find, making it hard to remember which assets you have and which you need to make from scratch. That is when you need digital asset management.
What is Digital Asset Management?
Digital Asset Management, or DAM, is a system for storing, organizing, and accessing digital files. DAM helps businesses keep track of their digital assets, including images, videos, documents, and more. Businesses can use DAM to:
- Organize assets so they are easy to find and use
- Protect assets from loss or damage
- Share assets with team members or clients
- Automate workflows to save time and improve efficiency
All of this sounds great, but what does that really mean for your jewelry business? Why digital asset management?
How does DAM work for Jewelry Makers?
As a jewelry maker, you know that your livelihood depends on the beauty and value of your pieces. But what if something happened to your collection? A fire, a theft, or even just careless handling could destroy years of work in an instant.
Digital asset management can help you protect your jewelry investments by keeping a digital catalog of your pieces. With DAM, you can track information like where each piece was made, when it was made, who made it, and what materials were used. This data can be used to create insurance policies, evaluate the worth of your collection for estate planning purposes, or simply keep track of your inventory for business purposes.
DAM can also help you manage the photography and videography associated with your jewelry business. With careful organization, you can ensure that all of your product photos are high-quality and meet your branding standards. You can also keep track of which photos have been used where, so you can avoid using the same photo over and over again.
More generally, DAM is also useful to jewelry companies for the same reason it is useful to every company. On a daily basis, it helps to ensure that all of your digital files are well-organized and easy to find. This is important because it can save you time and frustration when you’re trying to locate a specific file. Furthermore, digital asset management can help you keep track of who has access to your files and what they’re doing with them, which helps your team members collaborate with each other and with partners, as well as keep tabs on asset security.
How Can I Get Started with Digital Asset Management for my Jewelry Business?
The first step in managing your digital assets is to have a clear understanding of what they are. Your digital assets can include anything from photos and videos of your work to website files and design templates. Once you know what you need to manage, you can start thinking about choosing a DAM solution.
There are many different types of DAM systems available, from simple file-sharing services to complex enterprise-level solutions. The right system for your business will depend on your needs and budget. Once you’ve found a software solution, make sure to create a system for organizing and storing your files. This system should be easy to use and understand so that you can keep your files organized and accessible. An expert DAM software team like the team at ioMoVo can help you with that.
After you have a system, it’s time to start using it. There are many different ways to store digital assets. You may want to consider using cloud storage services like Dropbox or Google Drive, or investing in a physical storage solution like an external hard drive. A service like ioMoVo can integrate multiple storage services, allowing you to search for, access, and use all your digital assets in one place. However you choose to save your files, make sure you have multiple backups in case of data loss.
When you’re working with digital assets, don’t forget about the metadata. Metadata is information about the file, such as the date it was created, the author’s name, and so on. This information can be helpful when you’re trying to track down a specific file later. Good DAM software solutions, like ioMoVo, have AI tools which can analyze your assets and automatically tag them with the right metadata.
Once your assets are stored safely and properly labeled with metadata, you’ll need to think about how you’ll share them with customers and collaborators. The easiest way to do this is by using a DAM service that can both store assets and share them, like ioMoVo.
By following these simple steps, you can start to build a digital asset management system that will help you protect your business and its valuable data.
As the fashion industry continues to move towards a digital future, digital asset management for jewelry making companies has become an important avenue for every company to explore. By keeping your digital files organized and well-managed, you can save time and money while ensuring that your products are always looking their best.
We hope that this guide has helped you understand the basics of digital asset management and how it can benefit your jewelry business. If you have any questions or would like more tips on how to manage your digital assets, please don’t hesitate to contact the expert team at ioMoVo.
ioMoVo is a featured and functionality-rich digital asset management software that helps to manage all your digital assets with ease. You can try it today for free!