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Digital Asset Management for Aviation

In today’s increasingly digital world, digital asset management can be just as important as physical asset management. The aviation industry understands this better than most. From keeping track of passenger data before, during, and after landing, to managing where aircraft are at all times, airlines have been struggling to keep track of the ever-growing digital content they are expected to collect, organize, and store.

This is why many in the aviation industry are turning to Digital Asset Management Software, or DAM. DAM is the technology of managing digital assets, such as photographs, videos, and other digital files. DAM helps organizations create, capture, store, share, and manage their digital content safely and in compliance with their industry’s guidelines.

However, like switching to any new technology, adopting Digital Asset Management for aviation companies can be a daunting task. Here, we explain why DAM software is now a necessity for the aviation industry and answer frequently asked questions about how DAM can help aviation companies manage their data more effectively on and off the ground.

Why is Digital Asset Management Important to Aviation?

Digital Asset Management (DAM) is becoming increasingly important to aviation, as digital files and data are playing a leading role in today’s aviation industry. Airlines are constantly looking for ways to reduce costs and streamline operations, and digital files and data are key to these efforts. By managing digital files and data using digital asset management for airports, airlines can reduce the risk of loss or theft, improve data quality and compliance, and manage information more efficiently.

How Can the Aviation Industry Overcome Challenges with Digital Asset Management Software?

Digital Asset Management (DAM) is a critical technology for aviation that can help airports manage, track, and report on the ownership of assets such as aircraft, crew, and cargo. Airlines and other air transportation providers are increasingly reliant on digital tools to manage their operations and mitigate risk.

However, the aviation industry is currently facing significant challenges when it comes to implementing DAM software. These challenges include a lack of experience with DAM systems among airline personnel, the complexity of data requirements, and the need for fast turnaround times.

To overcome these challenges, Airlines for America (A4A) has developed an Aviation Digital Asset Management Roadmap that identifies best practices for implementing DAM software in the aviation industry. The roadmap includes recommendations for developing a business case, selecting an appropriate DAM solution, designing data architecture, establishing governance and compliance requirements, and deploying and managing the system. With the Aviation Digital Asset Management Roadmap, and personalized assistance from DAM software experts, adopting a DAM solution has never been easier for the aviation industry.

What are the Uses of a Digital Asset Management System in Aviation?

A Digital Asset Management solution for aviation can be used in many ways. For example, it can be used to capture and track aircraft images for maintenance purposes, manage aircraft videos for training and safety purposes, store electronic flight logs (EFGs) for air traffic controllers, and store documents such as schematics, blueprints, and safety documents.

Another use for Digital Asset Management software in the Airline industry is to automate the process of creating and sharing digital content. For example, DAM can be used to create templates for e-learning courses or to automatically generate PDFs from captured images. In addition, a DAM system can automate the process of approving and publishing content.

Overall, Digital Asset Management for airlines can help organizations reduce downtime due to lost or stolen data, improve compliance with regulations, and increase productivity by automating mundane tasks.

What Benefits Can the Aviation Sector see with Digital Asset Management Software?

With increasing demand for aircraft maintenance, tracking, and fleet management, DAM software has become an essential tool for airlines and other aviation-related businesses.

Here are just a few of the benefits that the aviation sector can see with DAM software:

  1. Reducing Costs: By automating processes and tracking aircraft assets with software, airlines can save time and money on routine maintenance tasks. Also, because DAM software creates an electronic record of all aircraft data, airlines can avoid costly mistakes in future transactions.
  1. Improved Safety: With accurate records of all aircraft activity, airlines can identify potential safety hazards earlier and take appropriate action. This helps to maintain a high level of safety for passengers and crew alike.
  1. Increased Efficiency: By automating key processes within the airline industry, DAM software can help to streamline operations. This can lead to increased efficiency and decreased costs for both airlines and their customers.

While all this talk of DAM sounds good, choosing to incorporate DAM software into your workflow can be intimidating. Here are some answers to frequently asked questions to help you better understand how to adopt a DAM solution:

Frequently Asked Questions

Digital Asset Management for the aviation industry can be hard to find and choose because of the wide variety of features you might need in your DAM software. The best way to find DAM that suits you is receiving quotes from others in the aviation industry who use it. These quotes will give you an idea of the type of software you want to use and pricing. 

Integrating a new technology into your workflow can be an intimidating task. The quick link on our home page provides you with a one-stop solution to all your questions as a new DAM software user. This feature links you to our live chat, phone line, and email helpdesk to put you in touch with DAM experts who can answer all your questions about choosing and using DAM. With our help, you can discover how to choose, use, and integrate DAM into your company’s existing workflow. 

Our specialists are ready to take your call or walk you through anything that is required via the quick-assistance link on our homepage. You can also email our support team or submit a trouble ticket and we will get back to you as soon as possible. 

Digital Asset Management software is being widely adopted across the aviation industry because the software was developed with airline passengers and aircraft crew in mind. DAM’s growing popularity among airlines stems from its ability to track, monitor, and share all data related to an airline and its passengers’ travel experiences securely and efficiently.

IoMoVo’s Digital Asset Management for the Aviation sector can help airline companies collect, organize, and archive their data securely and efficiently. Companies can access their data anywhere with any device, which is vital for an industry which is always on the go. 

ioMoVo’s DAM system was built on a cloud-scale architecture, delivering high performance through two major capabilities:

  • Dynamic DAM: DAM systems enable creative, marketing, and development teams to maximize value from assets, streamline workflows, and optimize end-user experiences across channels, making it dynamic. 
  • APIs: ioMoVo’s Extensible API makes it a snap to integrate with CMSes, PIM systems, and project management tools. Integrating those systems allows you to create, organize, manipulate, and deliver assets in a connected manner. 

Yes, a DAM like ioMoVo lets you connect with multiple cloud storage accounts that you can use to create redundant backups. ioMoVo allows users to integrate their cloud storage with the best available services, including Google Drive, Box, OneDrive, Dropbox, as well as AWS S3. 


Digital Asset Management (DAM) is a critical tool that airports and airlines can use to manage their images, videos, and other digital content. DAM can help the aviation industry manage the ever-growing data it collects and needs to store daily, helping to connect aviation experts with the data they need. For more details, try ioMoVo for free or contact us.

Author avatar
Animesh Bhunia

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