DAM vs SharePoint – What’s Best For Marketing Teams? 

Published : Wednesday, July 27th, 2022.

Are you still wondering how to effectively manage your digital assets? When trying to decide, it is common for companies to consider using Microsoft SharePoint as a DAM solution when checking off their requirements. And they aren’t wrong. It’s a great solution with lots of capabilities and many organizations already use the Office suite so it will be familiar.

However, while it does offer document storage and management, SharePoint can’t completely replace a true DAM solution, and in this article we will discuss why.

As you know, information has always been a vital asset in the age of information. What makes it beautiful is not its vastness, but its accessibility. This is when the digital ecosystem really comes into play.

Wondering What is a Digital Asset?

Digital Assets are usually defined as digital content with at least basic metadata to help with storage and search.  This definition is constantly evolving with new formats emerging. The majority of digital assets we use today are stored on the cloud, from images on our smartphones to video streams from Netflix.

It can include anything uploaded to the Internet that provides value to the user, or company, categorized as:

  • Documents
  • Images
  • Videos
  • GIFs
  • PDF files
  • Presentations
  • Audio files
  • Slide decks
  • Spreadsheets
  • HTML
  • Graphics and more.

What is a Digital Asset Management Tool?

The practice of managing the storage of digital assets is known as a digital asset management system. Every item has metadata attached to it, which is used to assist users quickly find and use it. It can be as simple as file name and date.  The SERPs utilize these meta descriptions as online keywords to determine rankings. The asset’s file size, creation date, type, and other pertinent information may also be extracted, allowing the user to reuse the item whenever necessary.

What Exactly Does a Digital Asset Management Solution Do?

Cloud storage is frequently regarded as ideal for prosperous businesses. But it is insufficient for the creative marketing teams who are focused on file storage.

ioMoVo features

So, in order to save time and provide competitive advantages, your team should increasingly rely on high-quality digital assets. If you continue to rely on cloud storage, this technology alone will inevitably slow you down. Solutions for digital asset management provide a more flexible approach to storing, managing, and utilizing digital assets.  Digital assets are classified and organized according to how the organization wants them.  The key here is that when using a DAM solution, finding your assets should be very easy, eliminating valuable time spent searching and scrolling through folders and files. Making the most of ready-to-market assets is the key.

What about SharePoint?

SharePoint is an advanced component of the Microsoft Office suite.  It is a web-based collaboration platform that enables teams to set up communication sites, share and collaborate over documents and track tasks and projects. Users can use it for file management along with establishing internal workspaces and webpages for your company or team.

Think of it as a ready-to-deploy intranet for your business, where teams can share documents and hunt for crucial information they need to complete their tasks.

SharePoint VS. Digital Asset Management—What’s the Difference?

DAM is focused on managing and organizing the digital assets within your company. It makes it easier for you to quickly search through a large library of material and locate exactly what you’re looking for. When you have a lot of digital assets where users need to share, locate, and recover both internally and outside, DAM really shines.

SharePoint is especially made for building team sites where you can interact and collaborate with your team members. A SharePoint Site, sometimes called a team site, serves as your team’s central online gathering spot and has several tools that promote communication. They might be team calendars, lists, libraries, recent activity summaries, newsfeeds, etc. SharePoint functions as a simplified DAM by enabling you to upload and exchange digital files with your team.  A recent feature that SharePoint rolled out is the ability for multiple people to collaborate on a document in real time, where everyone’s live activities are visible to anyone else in the document.

DAM vs. SharePoint: Problems with Cloud Storage

Having inconvenient storage solutions and no asset organization will very likely result in asset duplication. This wastes storage and reduces the amount of time available for final submissions. A managed DAM solution would enable streamlining digital asset management processes throughout all departments, saving time and eliminating wasted storage.

Typical marketing teams are being asked to do everything from creating publications to publishing them online, starting digital campaigns, maintaining analytics records, and repurposing digital assets. Constant requests for digital material are the last thing the marketing teams want to deal with.

What if you, as a manager, are unable to locate the most recent version of the brand logo and your CEO requests photographs for the pitch deck? What if YOU are the only person your PR team turns to when they need photos and videos to share with the media?

Utilizing low-quality, out-of-date, or unauthorized assets greatly increases the likelihood that your brand’s reputation will suffer. Since remote work is now a reality, digital assets will only increase, necessitating the need for an efficient brand asset management strategy.

DAM vs. Sharepoint: Feature Comparison 

Features ioMoVo DAM Sharepoint
File Management
Mobility
Collaborate with guests
Camera2Cloud
Share and publish
Integration with apps
AI Search
Cloud storage
Meta Tags and Descriptions
AI Extract – Product Categorization and Tags
Convert File Formats
AI Recognition – Facial, Emotion, Content, Speech
Automated Transcription
Auto Captioning and Subtitles
API Support
Natural Language Processor
Built-in meta editor
Built-in captioning editor
Built-in transcription editor
Video/Audio Indexing

Key Differences Between SharePoint and a DAM

    • A DAM largely focuses on the management and control of all type of digital media files, whereas SharePoint is more of a document-focused system geared for team collaboration and communication (photos, videos, etc.)
    • Within SharePoint, team members may share media assets with one another, but not quite to the same extent as a DAM. A DAM is a far more comprehensive solution that gives users access to several system-wide operations and makes it simple to distribute digital files both internally and outside.
    • Through integration, a DAM eliminates the need for users to have to move their assets from their existing cloud storage locations, whereas SharePoint offers a single core repository to which only system members have access and digital assets need to be manually saved to the site.

When to use Digital Asset Management Vs. SharePoint

SharePoint was created as a document-focused system, particularly for departmental communication and collaboration scenarios. Although it is simple for team members to share media assets inside a SharePoint library, DAM is a more comprehensive solution that aids users in doing various other tasks as well.

The fact that SharePoint restricts shared path access to only specific users can be seen as negative in an open collaboration environment.

When Do You Need DAM?

When Do You Need SharePoint?

A growing amount of graphic assets  Stay updated with Team’s schedule on the group calendar 
Need to limit file access  Need to extract keyframes and transcode videos. 
Digital assets are frequently shared within teams.  Require a shared workspace where all the team can collaborate 
Different procedures and access privileges are required for team members.   
 
Need a single system to store and manage files   
 
Digital assets are frequently used in various programs, such as Adobe InDesign, Powerpoint, and social networking.   
 
The need to keep track of tasks and projects in real-time   
 
Need to translate and transcribe videos    
 
When your team needs to review and approve files    
 

Can a DAM Solution and SharePoint Work Together?

Yes. In most major enterprises, SharePoint is a crucial intranet tool and a component of the technological infrastructure. The good news is that collaboration between DAM and SharePoint is simple. When generic, internal files are kept in SharePoint, we have seen this approach function successfully. However, you will need to rely on a DAM platform for sophisticated collaboration (such as externally sharing and distributing creative assets, logos, and brand standards). The good news is that a good modern DAM such as ioMoVo allows for direct integration with SharePoint, so you get the best of both worlds.

Why Should You Choose DAM?

A DAM Platform is More Visually Appealing

SharePoint hasn’t proven to be a platform with a strong visual component, particularly for marketers and designers. On the other hand, DAM is a visual treat since it was created by creatives, for creatives. The visual architecture of DAM systems should allow one to examine the full inventory at once without having to go through each asset to view it.

DAM is a More Secure platform

Using a well-managed DAM system, you may now work together with internal and external outsourced partners. You may link and secure your assets by granting access to certain folders.

DAM is an Easy-to-Access System

When you have a last-minute client call for that project, you no longer have to depend on your assumptions about how you will arrange asset files. Meta tags and descriptions make it simple to search even if you don’t know the asset path.

DAM is Highly Interactive

Although SharePoint is a useful tool for managing digital material, the procedure is time-consuming because the user must share, modify, and obtain approvals for all submitted content. DAM software makes it simple to upload pictures and videos, modify them, and add watermarks or animated GIFs without having to re-upload them. Slack, Adobe Creative Cloud, and Microsoft 365 can all be integrated.

By doing this, you may avoid searching through an unending archive of emails for approvals and a fresh round of photographs.

DAM Helps You Get Answers to Support Tickets

Customers have consistently ranked ioMoVo post-sales services, maintenance, and customer satisfaction as #1. Our staff is well-equipped to respond to all your phone or email inquiries.

With a DAM system, you may require services from the customer service team, back-end support from the development team, or an account team that is dedicated to your success. Get yourself up to speed on the best methods to use ioMoVo DAM solutions now. To discuss the pricing and approach that will work best for you, we would be pleased to set up a 15-minute call with you.

Conclusion

When deciding whether to use DAM software vs. SharePoint, make a list of your key goals and the challenges that you’re seeking to tackle, as well as your budget and ROI.

SharePoint is typically not the best option if your marketing team depends on the content to help you reach your revenue goals and you develop and manage plenty of it. This is due to the possibility that it may slow down your marketing team and prevent them from accessing several DAM capabilities that might greatly increase their productivity.

ioMoVo, being the leader in cloud-based digital asset management helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI. So, if you want to use a robust DAM system, give it a try to ioMoVo and see what’s best for you. Sign up now.

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